About
A specialist agency running B2B SEO engagements since 2016.
01 / Why industrial
We treat it like the work we go deepest on. Industrial SEO is not B2B SEO with the word "industrial" pasted in front. It is a different discipline: different keyword patterns, different buyer behavior, different technical constraints, different content expectations, different tolerance for marketing-speak. Generalist agencies learn it while they work on it. We already know it.
We also take broader B2B work for companies that fit. Software, professional services, wholesale. The brand is built around industrial because industrial is where we produce the most outsized results. Everything else gets served quietly.
02 / Methodology
We do not split SEO into disconnected services or separate retainers. Every piece is run by the same team that understands how industrial buyers find and evaluate suppliers.
Crawl, index, and render. We fix the foundation so search engines can see everything you sell: parts catalogs, spec tables, product variants, and the technical pages that make up most of an industrial site.
Spec sheets, comparison content, and problem-to-solution writing built for how engineers and procurement actually search. Written with enough technical depth that a buyer can verify the claims.
Information architecture and internal linking built around how industrial buyers actually narrow down a list of suppliers. Faceted filters, spec-driven taxonomies, and internal links that match real buying behavior.
Trade-publication placements, industry directory work, and backlinks earned from inside your industry. The kind of authority Google trusts because it comes from the publications and associations your buyers already read.
03 / How we work
01 / Principle
Our methodology and our public marketing are built around industrial. We do broader B2B work too, but the brand exists because industrial is where we go deepest. Manufacturers, distributors, industrial services, and equipment get the work that wins.
02 / Principle
If a #3 ranking on a high-intent term is bringing you real inbound inquiries, that is a win. If a #1 on a vanity term is not, it is waste. We measure organic in the things your CFO actually cares about.
03 / Principle
Every result on this site is anonymized. The buyers we drive to your door do not want their suppliers advertising the win, so we do not. Real metrics, real screenshots, no client names.
04 / Principle
Sometimes the bottleneck is product, or pricing, or the sales team, not the website. If you are not a fit, we will say so, usually within the first call.
04 / About our founder
I have been doing some form of digital marketing since the early 2000s, and running SEO engagements as a consultant and agency operator since 2016. The LATT SEO rebrand in 2024 was about narrowing the focus to the one vertical the work kept producing the most outsized results in: industrial B2B.
The methodology LATT SEO runs today is the result of years spent building engagements for B2B companies where the buyer is technical, the sales cycle is long, and the competition treats search as an afterthought. The four pillars, technical, content, authority, and AI search, are what survived from that work, tightened and systematized for industrial and B2B buyers.
Before founding the agency, I worked across affiliate marketing, performance content, and paid acquisition at scale. That background shaped how LATT SEO measures results: in dollars and inquiries, not positions and impressions.
One call. Thirty minutes. We tell you honestly whether we can move the needle, or whether we are not the right shop.