How to plan, budget, scope, and govern an enterprise B2B SEO program over multi-year timelines.
Page status
Pillar structured. Long-form content is being written. The 8 sub-articles below are the planned scope. Statuses indicate which are migrating from the old site, which are drafts, and which are still being scoped.
Articles in this pillar
Target: B2B SEO roadmap
● Migrating
Target: B2B SEO KPIs
● Migrating
Target: B2B buying cycle SEO
● Migrating
Target: SEO stakeholder buy-in
● Migrating
Target: B2B SEO budget
● Planned
Target: B2B SEO competitive analysis
● Planned
Target: SEO crisis management
● Planned
Target: M&A SEO strategy
● Planned
Reading the field guide is a start. Working with the team that wrote it is the rest.