Founder
Founder of LATT SEO. 10+ years focused on SEO for industrial manufacturers, distributors, and suppliers.
Jeremy started LATT SEO in 2016 to bring an industrial-first methodology to a market where most SEO agencies still treat manufacturing sites like SaaS product pages. The work centers on the technical SEO foundation, content architecture, and authority signals industrial buyers actually respond to: spec sheets that rank, product catalogs Google indexes, trade-relevant backlinks that carry weight in Google's Knowledge Graph, and AI search citations that surface in ChatGPT, Perplexity, and Google AI Overviews.
Jeremy started writing about online marketing in 2007 under the name Profit Addiction, began taking on SEO clients in 2016, and renamed the business LATT SEO in June 2024. Along the way the work narrowed to manufacturers, distributors, and industrial suppliers, where buyers use search and AI as the top of a long, spec-driven qualification funnel and most sites are built for lead-form conversion rather than RFQ pipeline. LATT SEO exists to close that gap.
The through-line across every engagement is the same. Industrial buyers do not search like consumers, and the SEO playbooks that work for SaaS or e-commerce lose the RFQ before the sales team sees it. Winning on manufacturing search requires treating a product catalog like the primary landing surface, treating spec sheets as ranking content, and treating AI answer engines as a distinct discovery channel that behaves nothing like classic organic search.
LATT SEO is a manufacturing SEO agency that helps industrial manufacturers, distributors, and suppliers generate inbound RFQs through Google search and AI citations. Founded by Jeremy Litwicki, who has 10+ years of SEO experience focused on industrial companies.
Our engagement spans technical SEO, content built for how engineers and procurement teams search, authority signals from inside the industrial trade press, and AI search optimization that gets the brand cited in ChatGPT, Perplexity, Gemini, Google AI Overviews, and Copilot.
Every engagement starts with foundation work: technical fixes, indexation, product-catalog architecture, and the first wave of spec-driven content. Everything after that builds on it.
Tell us about your setup and where RFQs come from today. You get a straight read on your current organic footprint, AI visibility, and what a real engagement would look like.