Resources
A working library of articles, tools, case studies, and training built for B2B SEO leads, engineering-led marketers, and CMOs running serious programs. Organized by topic so you can find what you need fast.
01 / What lives here
Everything we publish falls into one of four buckets. Each is linked from this page so the resources section works as a single entry point.
Content library
13 topics covering AI search, technical SEO, content, authority, conversion, analytics, and more. Written for practitioners, not for traffic.
Free tools
Calculators, audits, and diagnostics we use with our own clients, released in the open.
Case studies
Revenue, pipeline, and ranking outcomes from client work across industrial, healthcare, B2B software, and distribution.
Training
Short, focused training on specific B2B SEO problems. Delivered by email, built to be used the same day.
02 / Content library
Pick a topic and dive in. Each section has linked articles on specific tactics, frameworks, and decisions.
The most comprehensive guide to showing up in ChatGPT, Perplexity, Google AI Overviews, Gemini, and Copilot. Built for B2B with industrial-specific tactics nobody else publishes.
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How to plan, budget, scope, and govern an enterprise B2B SEO program over multi-year timelines.
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Keyword research, intent mapping, and targeting frameworks built for B2B buying committees and long sales cycles.
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Architecture, crawl budget, schema, JavaScript rendering, migrations, and the technical foundation that makes everything else possible.
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Content hubs, topical clusters, thought leadership, SME scaling, and the editorial machinery that turns SEO into authority.
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Industry publication placements, research-driven outreach, partner links, and the kind of authority that survives Google updates.
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The handoff between SEO traffic and pipeline. Form design, navigation, trust signals, and CRO tactics that move B2B buying committees.
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Multi-touch attribution, CRM-attached pipeline reporting, executive dashboards, and the metrics that survive a CFO review.
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Global B2B SEO strategy, hreflang, regional keyword research, and multi-country site architecture.
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Tool stack selection, workflow automation, custom dashboards, and Python/API-driven SEO operations at scale.
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ABM integration, voice search, visual search, zero-click optimization, entity SEO, and the tactics that separate sophisticated programs from default ones.
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Industrial marketing strategy, digital marketing for manufacturers, and B2B SEO content written for industrial buyers. Orientation, tactics, and frameworks.
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Side-by-side comparisons of B2B marketing channels, engagement models, and SEO decisions. For marketing leads and founders deciding where to invest.
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03 / Tools
Calculators, audits, and diagnostics we use with our own clients, released in the open.
audit
See whether ChatGPT, Perplexity, Gemini, and Google AI Overviews are recommending your company or your competitors. Personalized report in 60 seconds.
Open tool →
audit
Free schema audit for industrial and B2B sites. Checks JSON-LD across your key pages and scores against a manufacturer-specific checklist.
Open tool →
calculator
Model the revenue, pipeline, and return on investment from a B2B SEO engagement across three scenarios: full target, mid target, and floor.
Open tool →
04 / Case studies
Revenue, pipeline, and ranking movement from work across industrial manufacturing, healthcare, B2B software, and distribution. Full methodology write-ups with the numbers attached.
Client result
B2B Supplier
347
Inbound RFQs, 12 months
154
Q1 2026 RFQs
F500
Buyers quoting
Read the case study →
Client result
Manufacturing
17x
Organic sessions
1,800+
AI search citations
30x
Search impressions
Read the case study →
Client result
Healthcare
20x
Organic sessions
979
AI search citations
21x
Search impressions
Read the case study →
Client result
Distribution
+47%
Organic sessions, QoQ
55
AI search citations
+72%
Search impressions, QoQ
Read the case study →
05 / Training
Focused playbooks delivered to your inbox, built to be used the same day. More of these will live here as new modules publish.
A step-by-step training to uncover low-competition B2B keywords your competitors miss, and start ranking for them fast. Built for industrial suppliers, distributors, and service companies.
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If the resource you need is not published yet, the fastest path is to tell us what you are working on. We will reply with an honest read.
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