B2B software company built for regulated industries
2x
Search impressions
8.1
Avg position, was 17.8
+31%
Organic sessions
01 / The challenge
A technically functional site underperforming on the searches its buyers were running. Average position sat around 18, buried on page two. Organic search brought real traffic but at a fraction of the volume the addressable audience justified. The product was strong. The site was not built to rank at the right depth.
02 / Our approach
Rebuilt URL structure, added schema for a B2B product site, fixed rendering on JavaScript-heavy product pages, and set up internal linking matched to how buyers navigate the category.
Built out page and category architecture around the buyer's decision tree. Rewrote underperforming pages with verifiable technical depth. Filled topic gaps with pages structured around the questions enterprise buyers actually ask.
Industry publication outreach, directory placements, and backlinks from inside the right ecosystem. The kind of authority a buyer in a regulated industry recognizes as legitimate.
03 / Results
Average position climbed from 17.8 to 8.1, a jump of 9.7 spots and a move from page two to the top of page one. Search impressions doubled from 52K to 103K. Organic sessions grew 31%.
Click growth lags impressions because the site is now showing for a much broader set of queries, including discovery-phase searches with lower CTR. Visibility expanded faster than the existing content depth. Clicks will follow as the long-tail content matures.
Google Search Console · 90-day comparison
Total clicks
1.01K
Was 952
+6%
Total impressions
103K
Was 52K
2x
Average CTR
1%
Was 1.8%
Average position
8.1
Was 17.8
Organic sessions · before and after
Organic sessions
+31%
Before
1,673
After
2,198
Source: Google Analytics 4 · Year-over-year quarterly comparison
Full before & after table
"Before" and "after" compare matching quarterly windows year-over-year. The engagement was a focused one-time scope. Data pulled from Google Search Console and GA4.
Metric
Organic sessions (GA4, quarterly)
Before
1,673
After
2,198
Change
+31%
Metric
Organic engaged sessions (GA4, quarterly)
Before
902
After
1,148
Change
+27%
Metric
GSC impressions (quarterly)
Before
52K
After
103K
Change
+98% (2x)
Metric
GSC clicks (quarterly)
Before
952
After
1,010
Change
+6%
Metric
Average ranking position
Before
17.8
After
8.1
Change
Page 2 to Page 1
More results
17x
Organic sessions
1,800+
AI search citations
30x
Search impressions
Read the result →
20x
Organic sessions
979
AI search citations
21x
Search impressions
Read the result →
One call. We will tell you honestly whether the same approach would work for your buyers, your sales cycle, and your current SEO state.