Industrial manufacturing company
17x
Organic sessions
1,800+
AI search citations
30x
Search impressions
01 / The challenge
A technically functional site that was invisible to the buyers it was built for. Rankings were deep in the SERPs, Domain Rating was low, the backlink profile was thin, and AI search engines never cited it. The audience existed. The search volume existed. The infrastructure to be found did not.
02 / Our approach
Rebuilt URL structure, added Product and Organization schema, fixed JavaScript rendering on spec tables, and set up internal linking across the product catalog.
Rewrote top product and capability pages around verifiable specs: materials, tolerances, certifications, and machine capabilities. Added comparison and problem-to-solution content built for the questions procurement teams actually type.
Trade publication placements, industry directory work, and backlinks from inside the industry. Domain Rating grew from 21 to 29. Referring domains grew from 17 to 147, most from real industry publications.
Retrofitted content with clearer answer structures, FAQ schema, and citation-friendly phrasing. Client pages started showing up as cited sources across ChatGPT, Perplexity, Gemini, and AI Overviews.
03 / Results
The site moved from invisible to consistently ranked on commercial-intent terms. Organic sessions grew from 1,128 to 19,293, a 17x increase. Search impressions climbed from 179K to 5.33M. Top-3 rankings grew from 0 to 1,100. Domain Rating moved from 21 to 29.
AI search citations climbed from zero to 1,800+ pages cited across ChatGPT, Perplexity, Gemini, Google AI Overviews, and Copilot. Four pillars, one methodology, the trajectory the technical, content, authority, and AI search work produces when treated as a single engagement.
Google Search Console · 90-day comparison
Total clicks
14.9K
Was 1.28K
+1,064%
Total impressions
5.33M
Was 179K
30x
Average CTR
0.3%
Was 0.7%
Average position
7.2
Was 25.6
Organic sessions · before and after
Organic sessions
+1,610%
Before
1,128
After
19,293
Source: Google Analytics 4 · 3-month comparison window
AI search citations · pages cited per engine
Google AI Overviews
733
ChatGPT
688
Perplexity
213
Gemini
153
Copilot
13
Source: Ahrefs Brand Radar
Total: 1,800 pages cited
Full before & after table
"Before" and "After" compare matching quarterly windows from different points in the engagement timeline. Data pulled from Ahrefs, Google Search Console, and GA4.
Metric
Organic sessions (GA4, quarterly)
Before
1,128
After
19,293
Change
+1,610%
Metric
GSC impressions (quarterly)
Before
179K
After
5.33M
Change
30x
Metric
GSC clicks (quarterly)
Before
1,280
After
14,900
Change
+1,064%
Metric
Average ranking position
Before
25.6
After
7.2
Change
Page 3 to Page 1
Metric
Top-3 ranking keywords
Before
0
After
1,100
Change
+1,100
Metric
Organic keywords ranking
Before
~800
After
3,300
Change
+2,500
Metric
AI citations (AI Overviews, ChatGPT, Perplexity, Gemini, Copilot)
Before
0
After
1,800+
Change
+1,800
Metric
Domain Rating
Before
21
After
29
Change
+8
Metric
Referring domains
Before
17
After
147
Change
+130
More results
20x
Organic sessions
979
AI search citations
21x
Search impressions
Read the result →
+47%
Organic sessions, QoQ
55
AI search citations
+72%
Search impressions, QoQ
Read the result →
One call. We will tell you honestly whether the same approach would work for your buyers, your sales cycle, and your current SEO state.