Precision hardware distributor
+47%
Organic sessions, QoQ
55
AI search citations
+72%
Search impressions, QoQ
01 / The challenge
A small site serving a technical niche. Domain Rating sat at 5, a handful of keywords ranking but none in the top three, and minimal organic traffic. AI search engines rarely cited it. The audience and buyer intent existed. The site needed the same four pillars applied at the right scale.
02 / Our approach
Rebuilt site architecture around the buyer's decision tree. Added Product, Organization, and FAQ schema. Cleaned up crawl waste and fixed thin internal linking across the product catalog.
Built out category and product pages matched to how engineers and procurement teams search for hardware. Added comparison and spec content with technical depth a buyer can verify.
Trade publication outreach, industry directory placements, and backlinks from inside the right ecosystem. Domain Rating moved from 5 to 7 so far.
Structured content for AI extraction: FAQ schema, citation-friendly answer formats, topical authority signals. The site is now cited across all five major AI search engines.
03 / Results
Organic sessions are up 47% quarter over quarter. Search impressions are up 72%. Average position climbed 3.6 spots from 16.2 to 12.6. Top-3 rankings grew from 6 to 8. Domain Rating moved from 5 to 7.
AI search engines are citing the site at scale. 55 pages cited across ChatGPT, Google AI Overviews, Perplexity, Gemini, and Copilot, with ChatGPT leading at 35. Same four pillars. Different scale. Same trajectory.
Google Search Console · 90-day comparison
Total clicks
1.13K
Was 861
+31%
Total impressions
161K
Was 93.4K
+72%
Average CTR
0.7%
Was 0.9%
Average position
12.6
Was 16.2
Organic sessions · before and after
Organic sessions
+47%
Before
1,690
After
2,482
Source: Google Analytics 4 · Quarter-over-quarter comparison
AI search citations · pages cited per engine
ChatGPT
35
Copilot
12
Google AI Overviews
3
Perplexity
3
Gemini
2
Source: Ahrefs Brand Radar
Total: 55 pages cited
Full before & after table
"Before" and "After" are adjacent quarterly windows, most recent quarter against the previous quarter. Data pulled from Ahrefs, Google Search Console, and GA4.
Metric
Organic sessions (GA4, quarterly)
Before
1,690
After
2,482
Change
+47%
Metric
Organic engaged sessions (GA4, quarterly)
Before
1,514
After
2,227
Change
+47%
Metric
GSC impressions (quarterly)
Before
93.4K
After
161K
Change
+72%
Metric
GSC clicks (quarterly)
Before
861
After
1,130
Change
+31%
Metric
Average ranking position
Before
16.2
After
12.6
Change
Climbed 3.6 spots
Metric
Top-3 ranking keywords
Before
6
After
8
Change
+2 (+33%)
Metric
Domain Rating
Before
5
After
7
Change
+2 (+40%)
More results
17x
Organic sessions
1,800+
AI search citations
30x
Search impressions
Read the result →
20x
Organic sessions
979
AI search citations
21x
Search impressions
Read the result →
One call. We will tell you honestly whether the same approach would work for your buyers, your sales cycle, and your current SEO state.